By Jack Morse
Newsletters are coming into a Twitter profile near you. Or, at least the chance to sign up to them is.
Twitter is set to continue its continuing reinvention of the most sacred of social-media spaces — the user — in the upcoming few weeks with the inclusion of a newsletter subscription button. The goal, since the company clarified to Mashable, is to help newsletter writers better leverage their existing Twitter followers in an attempt to grow their subscriber bases.
The”subscribe” button, that will live prominently on the profile pages of those who opt to switch on the characteristic, will be available to anybody with a Revue accounts (sorry, Substackers). The move indicates the continued emphasis Twitter is placing on newsletters following its January acquisition of this subscription newsletter service.
Writers can utilize Revue to generate free or paid subscription newsletters. Twitter takes a 5 percent cut of this latter.
According to some mockup, Twitter consumers will be able to both subscribe to newsletters and read a”sample issue” directly on a writer’s Twitter profile page.
“Folks who have Revue newsletters will be able to enable this feature directly in Revue, and people who visit the writer’s profile on Twitter can subscribe directly,” explained a company spokesperson.
Twitter would not provide an exact date for when the new signup button will first be available, but said the addition is imminent — first coming into the web and Android, then afterwards to iOS.
Like with Tip Jar, adding newsletter subscribe buttons to Twitter profiles formalizes a practice that is already happening. But, instead of having to pin a tweet linking out to a newsletter or list a $Cashtag at a profile, founders on Twitter will shortly have a purpose-built area for both of t