“Everyone around me–in many ages and many professions–is on Instagram at least three times a day,” Emily Weiss said at 2014, the year she launched Glossier on the platform at a then renegade move. She cast models by slipping into their DMs; a growing fan base posted a continuous flow of bathroom selfies, faces aglow with the Perfecting Skin Tint and multipurpose Balm Dotcom in the original four-product drop. Almost seven decades later, the word prescient does not really seem sufficient. Today’s average Screen Time report demonstrates that we’ve come a long way from”three times a day.” Glossier’s follower count has shrunk to 2.7 million. The lineup of cult products runs the gamut from Boy Brow (ancient to the fluffy, tweezer-averse trend) to results-oriented serums. And, of course, Instagram has become the de facto engine for marketing only about anything–so direct-to-consumer it’s a instinctive finger tap away.
What has not altered? “I’m a forever fan of Glossier, and I’m just as excited about the brand now as I was when they first launched,” says Euphoria makeup designer Donni Davy, who’s one of the 15 individuals –filmmakers, actors, editors, and much more–who shared their go-to Glossier product picks for this narrative. The occasion is, in the obvious sense, a sale: Today at 7%, the newest kicks off a 20% reduction across the whole site, running before the Cinderella stroke at the conclusion of Monday, June 14. However, it’s as much about replenishing the creative reserves as the literal ones. Readying yourself for the summer ahead can be a crowd-sourced mission, f