Intuit confirms Mailchimp acquisition in huge move for digital marketing industry

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is…

Intuit mulling

Intuit said to be mulling $10B acquisition of e-mail marketing service Mailchimp

The big picture: With Mailchimp, Intuit could be looking to diversify and stabilize its portfolio. TurboTax, and to a lesser degree, QuickBooks, are seasonal products that spike in usage around tax time. A successful e-mail marketing service and the technology behind it would also complement Intuit’s other offerings. TurboTax maker Intuit Inc. is reportedly in…

Expanded Intuit

Intuit expanded userbase with AI assistants and virtual human experts

All the sessions from Transform 2021 are available on-demand now. Watch now. When it comes to filing taxes, some people prefer to handle it all by themselves. Other people prefer to let the experts take care of everything. For the people somewhere in the middle, Intuit has a service called TurboTax Live, which utilizes AI…