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‘There has to be an authentic manner in which you approach our fans’: T1 CEO Joe Marsh on brand partnerships in gaming and esports

As the cultural footprint of gaming and esports continues to expand, brands and creative agencies are bringing in in-house experts to manage their growing gaming/esports departments. “The non-endemic brands have got different challenges,” said Adam Harris, global head of Twitch’s Brand Partnership Studio. “They have to establish a right to play in the space.”In an…

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How an Authentic Brand Starts With You

So your business makes a great product. Do customers love your brand for its authenticity? If not, you probably have some work to do.That’s according to Lisa Price, founder of the beauty brand Carol’s Daughter, and Miguel Garza, co-founder of Siete Family Foods. Both founders have plenty of experience growing successful family businesses while staying true to their…

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LGBTQ Authentic Inclusion In Advertising (Podcast)

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Authentic Brands Buys Izod, Van Heusen in $220 Million Deal

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The myth of bringing your full, authentic self to work | Jodi-Ann Burey

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