J Balvin, known for his bright and eccentric fashion sense, stars in the campaign that launches on April 15.
FriendsWithYou is Samuel Borkson and Arturo Sandoval III’s fine art collective that aims to remind people that pleasure is found in everyday life — and that positivity reflects in Guess’ capsule through bold, breezy designs.
“Guess has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our planet for a happy place, a place where what’s Friends-With-You,” said Borkson and Sandoval in a press statement. “We believe that together we can create a peaceful and joyful world by observing our diversities and commonalities.”
“At Guess, we’re constantly looking to inspire our clients,” added Nicolai Marciano, brand partnerships director at Guess. “We want our clothes to provoke a feeling of celebration. We aim to have people excited not only about the item, but about their own creative expression and the new perspectives of artists worldwide. This group is a celebration of FriendsWithYou and the art they bring to the entire world.”
While the launch is still a week away, store the other things accessible at Guess here.