Keosha Burns is a seasoned marketing executive who has lately taken on a new role in JPMorgan Chase: executive director, senior advisor, community and affordable lending. That combined expertise is the reason why we invited her to talk in engage.marketing on the panel: Marketing to Reach a Diverse Audience.
In her current role, which she assumed in March, Burns is currently working to expand homeownership in underserved communities. Formerly, Burns was vice president of public relations in Chase Home Lending, where she led the organization’s PR, media and influencer strategy.
Prior to Chase, Burns was director of public relations at CoStar Group and she spent more than four years at Fannie Mae, where she was senior manager of media and external connections. During her tenure Fannie Mae, Burns’ team won the In-House PR Team of the Year award from PR Week.
Burns will join Jake Fehling, vice president of marketing at Movement Mortgage, to discuss how lenders can welcome new customers, clients and colleagues as they expand their reach.
In addition to Burns, HousingWire’s fourth-annual engage.marketing event will feature experts focused on the specifics of mortgage and real estate in a purchase market. While appetite for refinance loans may drop in the second half of the year, a huge demographic wave of first-time homebuyers is looking to join the market — assuming they can find a house to buy.
Loan marketing is a race: The lender that gets there first with the best offer has the best chance of winning the borrower. Join our expert panelists to learn how you can get to your customer quickly with your best offer — and win their business for another loan term.
Presented by: Deluxe
The challenges of helping consumers become homeowners in this housing market is why we’ve designed engage.marketing around”All Eyes on Purchase.” Some of our sessions comprise:
- Winning in a red-hot purchase market
- Building a private brand
- Specific sessions on LinkedIn, Instagram, Clubhouse and TikTok
- and much more ! )
The event will include a keynote by renowned speaker trainer René Rodriguez. Rodriguez, CEO of Volentum and creator of their AMPLIFII