How marketers are creating long-term customer relationships by leveraging householding

Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with…

7 days ago

As NIL era arrives, marketers find an influencer playbook

There’s a new crop of influencers on the horizon for marketers after the NCAA’s recent adoption of a policy allowing…

2 weeks ago