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Content user-generated

With user-generated content on the rise, platforms are emerging to support this new type of creator

As the definition of user-generated content (UGC) expands, dedicated platforms are emerging to support this new type of creator. These nascent platforms are more than just places to create and share user-generated content: rather, they combine elements of talent management, venture capital and marketing to help UGC creators turn a profit.Search Google for “UGC,” and…

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Content Strategy

How to test your content site strategy for continued improvement

Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated…

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Content Moderation

Content Post Moderation Solution Market Next Big Thing : Major Giants

Edison, NJ — (SBWIRE) — 08/20/2021 — The Latest research study released by HTF MI “Worldwide Content Post Moderation Solution Market” with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status. Understanding…

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Content ideas

Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary…

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Content killing

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem…

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Africa Content

In Africa, Content Moderation Is a Dangerous Game

Earlier this month, Twitter took down a tweet from Nigerian president Muhammadu Buhari that threatened to punish regional secessionists, violating the platform’s rules. Two days later, the Nigerian government retaliated by suspending Twitter, which it ironically announced on Twitter. Months earlier, the Ugandan government shut down its country’s internet after a fight with Facebook and…

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Content malicious

Malicious content exploits pathways between platforms to thrive online, subvert moderation

Malicious COVID-19 content (e.g. anti-Asian hate) exploits pathways between social media platforms to spread online. Credit: Neil Johnson/GW Malicious COVID-19 online content—including racist content, disinformation and misinformation—thrives and spreads online by bypassing the moderation efforts of individual social media platforms, according to new research published in the journal Scientific Reports. By mapping online hate clusters…