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Briefing Media

Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive

In this week’s Media Briefing, publishing reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don’t contribute to the platform’s reported negative impact on teen girls’ wellbeing. Instagram influencers The key hits: Bustle and Teen Vogue focus on sharing uplifting content and original stories — and…

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Briefing future

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

The Future of TV Briefing this week looks at how shoppable TV is moving from being a shiny new toy to potentially becoming a staple of the TV and streaming business. Buying from the big screen The key hits: The pandemic pushed people to get more accustomed to online shopping and QR codes — both of…

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Briefing Marketing

Marketing Briefing: Marketers continue to move dollars to retail media as returns improve

Maintaining a popularity that only seemed to rise in the pandemic, marketers are still finding value in their retail media investments. Sabra is one of a number of brands finding success in retail media as media buyers say they continue to see a “significant shift” of ad dollars to the channels. That said, retail media…

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Briefing Media

Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers

This week’s Media Briefing looks at how publishers are sorting out the maintenance required to support cookie-replacing universal IDs — and to avoid the revenue losses and privacy penalties they risk with faulty connections. ID upkeep The key hits: Universal IDs are subject to technical issues inhibiting the passing of consent signals needed for publishers…

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Briefing future

Future of TV Briefing: How major streamers are stepping up the fight for subscribers

The Future of TV Briefing this week looks at how the playing field among major subscription-based streamers is shaking out as Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans. Streaming war turns battle royale The key hits:  The fourth quarter of 2021 is setting up to be…

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Briefing Marketing

Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending

The global outage of Facebook, Instagram and WhatsApp, which began on Monday shortly before noon EST and lasted until nearly 6pm EST, may become another reason for marketers still reliant on the platform to diversify media spending. “Most already were [looking to diversify] but I think this is the final straw for a lot of…

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Briefing Media

Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week’s Media Briefing recaps what was said when publishing executives came together behind closed doors at this week’s Digiday Publishing Summit. Overheard at the Digiday Publishing Summit The key hits: Publishers are dealing with a lot of alternate IDs and a lack of clarity around which advertisers will adopt.Acquiring people’s consent continues to be…

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Briefing future

Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role

The Future of TV Briefing this week looks at how IGTV fits into Instagram’s expanded video platform more than three years after its introduction. The long tail of IGTV The key hits: IGTV accounted for 10% of in-feed posts in the first half of 2021, according to a Conviva analysis of 25,000-plus accounts.Despite the small…

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Briefing Marketing

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

Nostalgia marketing is nothing new — brands, movie studios and fast-food chains, to name a few, have focused on the strategy for years — but a fresh wave of ad campaigns are bringing it back this fall. The move is strategic — showing people a time prior to COVID-19 can remind them of when they were potentially…

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Briefing Marketing

Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech

As Forbus told Digiday then, the initiative, which was backed by the Global Alliance for Responsible Media and the Association of National Advertisers, was a way to keep the momentum going past the initial Facebook boycott last July as advertisers took stock of their place in the landscape. The aim of the initiative was to…