Amazon turned the retail industry on its mind and even until today major shot competitors from brick and mortar businesses are still trying to catch it up. One of Amazon’s biggest weapons is Prime membership and its perks and competitions are still trying their hands at supplying their clients something similar. Following Walmart’s own Walmart+, Best Buy is now testing its paid subscription app but with a more”human” spin to set it apart from Amazon Prime.
At this point in time, it is almost futile to compete with Amazon Prime’s perks in regards to pricing and the shipping of products. Not that Walmart or Best Buy are incapable of matching whatever Amazon provides, but simply that they may not have the ability to offer more than that. Best Buy, nevertheless, seems to believe it can by adding a human element to its premium support.
The pilot membership program christened Best Buy Beta does have the typical private discounts, fast and free shipping, and other purchasing perks you might expect from such a retail-oriented subscription service. Beyond this, however, it’s also offering services such as exclusive concierge support, free home installation on many products, and unlimited tech support from its famous Geek Squad.
It is questionable whether these perks can really drive Best Buy Beta’s triumph but it will underscore something that is often taken for granted. Not everyone purchasing new goods, especially technological and electronic ones, may have the know-how to browse the installation and application of those devices. What Best Buy Beta practically offers is not only convenience but some assurance of human support as well.
That, however, does come at a steeper price than others, together with the superior membership costing $199. 99 per year. It’s currently available only at select stores in Iowa, Oklahoma, and eastern Pennsylvania but has been planned to expand into Minnesota, North Carolina, and Tennessee this month.