Amazon Prime is among the most popular subscription services in the world, however other retailers are now beginning to challenge the website with subscriptions of their own. By way of instance, Walmart+ made its debut last fall, giving shoppers the option to pay $98 a year for free delivery, a brand new Scan & Go feature in the Walmart app, and gas reductions. Now, Best Buy is following suit with its own service, but this one is the very expensive nonetheless.
Starting on Wednesday, April 7th in select markets, Best Buy is kicking off a pilot of its new Best Buy Beta subscription program that will give subscribers access to”exclusive member pricing, unlimited Geek Squad technical support, up to two years of protection on most product purchases, free standard shipping and delivery, and free installation on most products and appliances.” Here’s the kicker: Best Buy Beta prices $199 annually.
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The motive that Best Buy Beta costs $199 a year (or $179 annually when you have a Best Buy credit card) is that it will be taking the position of this $199 Total Tech Support application in the pilot markets, as a Best Buy spokesperson told Bloomberg. If the program is successful in these markets, then it might replace Total Tech Support nationwide.
As of this week, Best Buy Beta is available in certain stores throughout Iowa, Oklahoma, and eastern Pennsylvani