Beer and horses? Combination happens to the electronic space with branded NFTs

The United Kingdom arm of pilsner beer manufacturer Stella Artois is partnering with a digital horse racing sport to release a string of nonfungible tokens (NFTs).

In a Tuesday statement from Stella Artois’ U.K. brewery, the beer brand said users of this digital racing game Zed Run will now be able to bid Stella Artois-themed skins for their favorite horses. Beginning Tuesday and running until Saturday, crypto users can bid on 50 digital bundles containing nonfungible tokens of the racehorses and initial Stella art, as well as the branded skins.

Digital racehorse with skin that is branded. Resource: Stella Artois

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