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Alan Wake Remastered Is Ditching the Original’s Product Placement

With brand deals for the 2010 cult classic Alan Wake long since expired, the title’s upcoming remaster will not feature its predecessor’s iconic product placements when it launches on October 5. According to an article by Screen Rant, Remedy is set to strip the game of its real-world products when it releases next month. With…

With brand deals for the 2010 cult classic Alan Wake long since expired, the title’s upcoming remaster will not feature its predecessor’s iconic product placements when it launches on October 5.

According to an article by Screen Rant, Remedy is set to strip the game of its real-world products when it releases next month. With brand deals having since expired for the title, a PR representative for Alan Wake Remastered confirmed that the remaster will be replacing its partnership-sponsored advertisements with generic in-universe branding.

Aside from its otherworldly tone and cult classic status, the original release of Alan Wake also became known (less lovingly) for its high number of brand deals. Product placement in the psychological thriller managed to creep its way into everything from background environment models to the title’s core gameplay elements. When exploring the quaint mining town of Bright Falls, fans will likely remember the Verizon billboards that stood proudly along the game’s forest-lined streets, even after darkness fell.

The title didn’t stop there, however, as a number of core gameplay elements also brought with them exclusive brand tie-ins. From searching far and wide for Energizer branded batteries as a vital source of power for Alan’s torch to including vehicles manufactured by Ford and Lincoln, players were never far away from encountering a familiar corporate logo in the game.

The inclusion of real-world products in Alan Wake is one that divided its fanbase. While som

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