Volkswagen dealers were shocked, surprised and suspicious when they learned that the brand’s German parent planned to create a new company in the U.S. to sell an electric pickup truck and SUV under the Scout title ,. This was not surprising considering Volkswagen AG has been silent about how it plans to market the vehicles.
The lack of information from Wolfsburg immediately after the May 11, announcement left some dealers wondering whether VW CEO Herbert Diess — who often speaks glowingly of Tesla and Elon Musk — might be looking to emulate Tesla’s direct-sales model for Scout vehicles or set up new franchises that would bypass their stores.
“That’s what it feels like to me,” one VW dealer told Automotive News after the announcement, on condition of anonymity. They would have informed us if they were going to have any involvement. They haven’t spoken to us either before or after the announcement. “